With Apple’s update to iOS 14, it has become more difficult for advertisers on various platforms to collect specific data about their target audience.
For this reason, platforms such as Facebook and Pinterest have for some time now offered the option to set up server-side tracking.
By setting up the new conversion APIs, you can analyze your ads on the two platforms mentioned above even more effectively and optimize your campaigns accordingly.
To do this, you can now request an integration of your XONIC online store with us.
