Help · Guides · Marketing & Visibility

Win and keep customers.

Google services, newsletters, gift cards, reward points and automated marketing workflows: this is how customers find you and come back to buy again.

Guides
Explained step by step
10
Being found
Google and newsletters
measurable
Repeat purchases
Coupons, rewards, automation
automatic

Marketing & Visibility

Choose your guide.

Tools to reach new customers and keep existing ones.

10 guides

Google Analytics, Ads & Tag Manager

Set up Google Analytics 4, Google Ads conversion tracking and remarketing, Tag Manager and Consent Mode v2, plus Search Console.

Ad Platforms & Conversion Tracking

Set up the Meta Pixel and Conversions API, Microsoft UET, the TikTok Pixel and Events API, Pinterest and Criteo, plus cookie consent, testing with the platforms' tools and product catalogs.

Google Merchant Center & Product Feed

Product feed for Google Shopping and free listings: create the feed URL, product data, labels, local inventory and customer reviews.

SEO & Redirects

SEO names and prefixes, page titles and meta descriptions, 301 redirects for old, inactive and deleted pages, shop migration via CSV, noindex, canonical, hreflang and sitemaps.

Reviews & Trust Badges

Product reviews, review emails and consent, approval and replies, review slider, AI summary, plus Trusted Shops, Google Customer Reviews and ShopVote.

Affiliate Program

Create affiliates and influencers, partner links and advertising material, discount codes with commission, permanent customer assignment, commission statements and payouts, plus Adtraction and Sovendus.

Newsletter

Create and send newsletters and manage subscribers—including Mailchimp, CleverReach, and Optimizely.

Vouchers & Coupons

Create discount codes, manage customer credits, and automatically issue coupons via marketing, newsletters, and registration.

Reward Points & Free Products

Activate the customer loyalty module: Earn points, receive free products based on order value, and redeem vouchers—fully integrated into the ordering workflow.

Marketing & Automation

Event-based workflows for automated emails, coupons, status updates, and more—including AI integration.

Didn't find what you need?

We help plan your marketing.

We are happy to discuss which campaign suits your catalog and how to measure success. On request we set up the workflows for you.

In this area
  • Google Analytics, Ads & Tag Manager
  • Ad Platforms & Conversion Tracking
  • Google Merchant Center & Product Feed
  • SEO & Redirects
  • Reviews & Trust Badges
  • Affiliate Program
  • Newsletter
  • Vouchers & Coupons
  • Reward Points & Free Products
  • Marketing & Automation