E-Law

GDPR-Compliant E-Commerce Platform: What Retailers Should Look for in Software from Germany

Aug 14, 2026·Author: Stephan Dunger·Last update: Aug 27, 2026

"GDPR-compliant" is a phrase found in almost every software brochure—but data protection compliance isn’t achieved simply by a label; it results from a combination of software features, hosting location, and well-defined processes. This guide explains exactly what retailers should look for when choosing an e-commerce platform.

At a Glance

  • GDPR compliance is a characteristic of the business as a whole, not just the software—the e-commerce platform, hosting, and processes must all work together.
  • The server location determines the legal implications of data transfers to third countries: Hosting in Germany or the EU significantly simplifies the legal situation.
  • Mandatory features: opt-in cookie consent, tools for providing information and deletion, double opt-in, and data-minimizing default settings.
  • “Privacy by Design” means: Data protection is the default setting—not an afterthought.

What makes a store system GDPR-compliant?

Strictly speaking, software alone cannot be “GDPR-compliant”—the merchant, as the operator, is always responsible. However, the e-commerce platform can either enable or prevent compliance. Three levels are interlinked: the software (does it provide the necessary tools?), the hosting (where is the data stored, who has access, is there a data processing agreement?), and the processes (are data subjects’ rights actually being upheld?). If you only look at the feature list, you’ll overlook the other two levels.

Why does the server location matter?

Personal data may only be transferred to third countries outside the EU under specific conditions—the European Court of Justice significantly tightened the requirements for transfers to the U.S. with the Schrems II ruling (C-311/18). For merchants, this means that every U.S. cloud component in their setup (hosting, CDN, analytics tools) creates additional verification and documentation requirements. Hosting in Germany or the EU with a European provider simplifies the situation structurally—the question of standard contractual clauses and transfer impact assessments doesn’t even arise for the core of the online store.

What features should the online store system have?

RequirementHow to identify them
Cookie Consent (Opt-in)Tracking only begins after active consent—pre-checked boxes have been prohibited since the ECJ’s Planet49 ruling (C-673/17).
Data Subject RightsAccess to information, data export, and deletion of customer data must be possible without manual database intervention.
Double opt-inNewsletter subscriptions become active only after a confirmation email is received.
Data MinimizationIP masking in statistics, configurable retention periods, guest orders without requiring an account.
Data ProcessingThe hosting/software provider provides a data processing agreement in accordance with Article 28 of the GDPR.
Encryption & AccessTLS throughout, role- and permission-based system in the backend, logged admin access.

Privacy by Design: What Does This Mean in Practice?

Article 25 of the GDPR requires data protection through technical design and privacy-friendly default settings. In practice, this means: By default, the store collects only what is necessary for the purchase—tracking is disabled until the customer consents; forms do not require any unnecessary mandatory fields; retention periods run automatically. A system in which data protection is achieved only by disabling features works against this principle.

What XONIC Offers

The XONIC Shop System is developed according to the principle of Privacy by Design: cookie consent as a true opt-in, double opt-in for newsletters, tools for data access and deletion, IP masking, and data-minimalist default settings are all standard features. Software and hosting come from the same German provider—data is stored on servers in Germany, and the data processing agreement is provided by a single source. As a Chemnitz-based developer, XONIC Solutions has also been keeping pace with ongoing legal changes since 2005, from the button solution to the EU opt-out button. Details about the operating model can be found on the hosting page and in the brief description.

Note: This post does not constitute legal advice. Binding information regarding data protection compliance for your specific setup is provided by data protection officers and specialized law firms.

Frequently Asked Questions About GDPR-Compliant Online Store Systems

No—the software is just one component. Other factors include the hosting location and data processing agreement, integrated third-party services (payment, analytics, CDN), and your own processes for data subject rights. However, a German system with German hosting does simplify the situation structurally.

Only technically necessary cookies may be set without consent. For marketing and analytics tracking, the following has applied since the ECJ’s Planet49 ruling: active opt-in, no pre-checked boxes. The store’s consent tool must technically enforce this.

The Data Processing Agreement under Article 28 of the GDPR governs how your hosting or software provider handles your shop’s customer data. As soon as a service provider processes personal data on your behalf—and every hosting provider does—it is mandatory.

Customers have a right to erasure, provided there are no legal retention obligations that preclude it—invoice data, for example, is subject to tax-related retention periods. The online store system should therefore be able to distinguish between account and marketing data that can be deleted and transaction data that must be retained.

Sources

Stephan Dunger
About the author

Stephan Dunger

Lead developer & store system expert · XONIC Solutions GmbH · With the company since 2012

Stephan Dunger is one of the brains behind the XONIC store system. He has been developing the platform together with the team since 2012 - from the database to the interfaces to the checkout.

A passionate programmer, technical mind and consultant at the same time: with his in-depth knowledge of store systems and e-commerce, Stephan combines the depth of a developer with an eye for the big picture. Together with the XONIC team, he shapes the technical direction, consistently thinks about functions from the retailer's perspective and advises on customized solutions.

The result is software with a face: customers don't get an anonymous provider, but a direct line to the people who develop XONIC. Pragmatic, fast and at eye level.

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