Four key changes that retailers need to prepare for in the coming year.
The coming year, 2026, will bring sweeping legal changes for e-commerce, primarily based on EU directives. Retailers are strongly urged to prepare their stores and processes for these changes well in advance to avoid warnings and fines.
We’ve summarized the four most important topics that will take effect in 2026 or be phased in gradually:
1. The mandatory “Cancel Order” button ( NEW)
One of the most significant changes is the introduction of the cancellation button. Following the implementation of EU Directive 2023/2673, online retailers must provide an easily accessible, clearly visible, and permanently available button in their online store that allows customers to cancel their contract with a single click.
Recommendations:
- Review your store software and plan the technical implementation of a “cancellation button.”
- Your cancellation policy must be updated accordingly.
Deadline: The requirement is expected to take effect on June 19, 2026.
2. New EU Product Liability Directive (PLD)
The revised Product Liability Directive (PLD) represents a fundamental change, as it broadens the scope of “products.” In the future, not only physical goods but also software, digital services, and AI systems may be subject to liability.
Key implications:
- Liability is extended to digital products.
- Importers, distributors, and marketplace operators will be held more accountable.
- The burden of proof for injured parties is eased in complex cases.
Deadline: EU member states must transpose the directive into national law by **December 9, 2026**.
3. New EU Packaging Regulation (PPWR)
The **Packaging and Packaging Waste Regulation (PPWR)** replaces the previous EU Packaging Directive. The goal is to drastically reduce packaging waste. The regulation introduces new, strict requirements for materials, design, and recyclability.
Key points:
- Stricter rules for **material and space efficiency**.
- New **labeling requirements** (pictograms) regarding material composition.
- Possible relief for retailers with purely domestic shipping.
Deadline: Many key requirements will take effect gradually starting on **August 12, 2026**.
4. Stricter requirements for environmental advertising (green claims)
The Directive on Empowering Consumers for the Green Transition (**EmpCo Directive**) prohibits misleading environmental claims and aims to prevent so-called “greenwashing.”
What to avoid:
Broad, unsubstantiated statements such as “climate-neutral,” “environmentally friendly,” or “eco” without scientific evidence or specific, verifiable details are likely to be prohibited.
- Review all product descriptions and advertising materials for blanket “green claims.”
- Ensure that all environmental claims are clearly substantiated and specific.
Conclusion: Act now!
2026 will require a thorough review of your e-commerce processes and store technology. Start planning now to ensure compliance in time and avoid cease-and-desist letters!
