XONIC Service: Google Merchant Center

In Detail

Here’s how your products get listed on Google Shopping.

The XONIC Shop System automatically generates the product data feed for Google Merchant Center—including title, description, price, availability, images, brand, and GTIN. We upload the feed to your Merchant Center account and set up regular retrieval by Google.

The real work usually comes later: Google flags individual items as rejected, for example, due to a missing GTIN or images that can’t be retrieved. As part of our monitoring, we review the diagnostics in the Merchant Center and use the adjustments the shop provides to address these issues:

• Optionally exclude items without a GTIN from the feed
• Optionally remove variants from product families entirely from the feed so that only main and individual items are transferred
• Populate custom labels from additional fields to manage Shopping campaigns according to your own criteria
• Create separate feeds for each language in multilingual stores

This service is ideal for stores that want to display their products on Google Shopping and in the free product listings without having to monitor Merchant Center notifications themselves. For those running Google Ads campaigns, an error-free feed also lays the foundation for Shopping ads.